Dateline April 1, 2016: Endomagno Ltd has ordered a total product recall of its bolt-on fuel-treatment magnets after two serious incidents at customers’ premises.
Such magnets are commonly claimed to improve consumption by aligning the gas molecules, and the incidents appear to involve the alignment effect being so strong that the gas has actually crystallised in the burner. Why this has started to happen now is not clear (the product literature points out that the Romans used lode-stones to improve the heat output of hypocausts) but my theory is that it relates to the introduction of new microcrystalline neodymium magnets in what the company describes as “a certain configuration”. Chaos entanglement theory says that these may interact with quantum nanoparticles in the gas stream in unpredictable ways.
The product recall presents a significant logistical problem for Endomagno. Although the magnets are easy to attach using gaffer tape, they cannot be removed by the customer without invalidating the product’s Korean patent. This means sending a technician to every site and as a market leader in magnetic fuel treatment they have nearly seven users.
Endomagno’s marketing director, Frank Lee Beaugusse, told me that the company is urgently investigating two alternative technologies. The most promising is a unipolar magnet, which only has a north pole, but they are also testing more conventional magnets with east and west (rather than north and south) poles. Comparative evaluation and testing will be carried out by Laboratoires Garnier.