People are your greatest asset in the battle against energy efficiency. Here are my top tips for disengaging your workforce:
1. Focus on trivial behaviours like leaving phone chargers plugged in.
2. Position climate change as a key consideration in order to maximise time-wasting and unproductive debate. Remember also that a message of fear will paralyse rather than stimulate action.
3. Over-promise with slogans like “together we can save the planet”.
4. Give away branded mugs, coasters and other merchandise to enrage anyone bothered by waste of resources.
5. Do not canvass people for their opinions or ideas: remember the best instrument of communication is a megaphone.
6. If you do an opinion survey, use on-line techniques to be certain of reaching only those with computer access.
7. Use multiple-choice questions to be sure of missing responses you did not expect (obvious missing options also infuriate and alienate people).
8. Mount a high-profile launch event before you are ready with follow-on activities.
9. Appoint energy champions and leave them to sink or swim.
10. Be slow responding to staff suggestions.
11. If a suggestion does win an award, do not implement it.
12. Give individual cash awards: they can be wonderfully divisive if they are perceived as having gone to an undeserving winner.
13. If payouts are a share of savings, be ready to reduce the share for really successful ideas.
14. Don’t forget everybody loves to be awarded a T-shirt with an energy-saving slogan on it.
15. Have a poster campaign.